Marketing Strategies Of JIO

-

 

Marketing Strategies Of  JIO

v What do I mean when I talk about Marketing Strategies?

 A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.

v What do I mean when I talk about Marketing Strategies of JIO? Combined Marketing Strategies ?


  •  Price: One of the most attractive strategies, Jio adapts, is pricing strategies. In the beginning, Jio almost charged nothing to it’s customers.  Not only the company offered a satisfying price to their various products for individuals but it also leads the in-vogue telecom market. Rival companies also modified their pricing strategies when Jio introduced premium 4G services at cheap prices. However, Jio has revised its latest tariff plans.  

                                     

  • Products: .Jio is providing telecom products and assistance with high-speed internet services and exclusive offers. Products offered by JIO can be listed as Fixed line telephone, Mobile telephony Wireless broadband, Internet services, OTT Services.

MOBILE BROADBAND

JIO APPS

(REQUIRE A JIO SIM CARD TO USE THEM.)

JIO DIGITAL AND TELEVISION SERVICE

 

JioFiber

JioFi

JioBrowser - a web browser for Android devices

JioChat - instant messaging app

JioCinema - online HD video library

JioCloud - cloud-based backup tool

JioHealth - health services app

JioNews - e-reader for news

JioMoney - online payments/wallet app

JioMeet - video-conferencing platform

JioSaavn - for online and offline music streaming in English and Indian language.

JioSecurity - security app

JioTV - TV Channels streaming service

JioVoice - VoLTE phone simulator

MyJio - manage Jio account and digital services associated with it

 

Affordable 4G phones

Jio Tv

Jio tv plus service









































  • Place: By the various broadly spread circulatory channels, Jio products, and other digital items are sold out at various Jio stores located in several cities in India. Reliance Jio stores have evolved into India’s largest supply chain in a short period of time that turns out to be an augmented platform for distribution, incorporating a huge number of national and international personal brands. It has a reach in about 18000 cities and across more than two lakh villages within the country.It has its headquarters base at Navi Mumbai in Maharashtra. Reliance Jio has a strong and widespread distribution channel. It is the owner of 1,800 MHz and 800 MHZ bands in 6 and 10 circles respectively amongst the total 22 circles prevalent in India. It is also the owner of 2,300 MHZ spectrum licensed for Pan-India usage till the year 2035.

                             

  • Promotion: When it comes to making positive brand consciousness, Reliance Jio has adopted a bit aggressive marketing strategy including launching ad campaigns on television, radio, newspapers, magazines, and social media platforms like Instagram, Facebook, Twitter, and YouTube. They also have used film industry stars and celebrities’ power (Shahrukh Khan and Amitabh Bachan) to do acting in their commercials ads and become joined with their brand.  In December 2016, Jio collaborated with Pokemon Go in which hundreds of Jio stores and other Reliance marts and shopping malls like Reliance Trends and Reliance Digital became Sponsored PokéStops and Gyms.               

  • The team knew the importance of star power in the country & they roped other celebrities Rajkumar Hirani, Javed Jaffrey, AR Rehman and Ranbir Kapoor for their launch party.Another genius move by Jio was the free internet Wi-Fi services they offered at six cricket stadiums during free internet Wi-Fi services at six cricket stadiums.Jio has tie-ups with wallets like Freecharge, Mobikwik, and Paytm to offer cashback to JioPrime users on recharge.

v JIOMART

 A very straight forward strategy Reliance Jio adapted, they are offering the Kirana owner multiple attractive offers and benefits, like Pay Rs. 50 and get items worth Rs. 150, many of amidst following:

  1. It also involves many food-based items like unpacked grains, where Reliance Jio is also attempting to promote its exclusive trademark brands like Good Life at convincing discounts.
  1. Several individual labels, Reliance is presuming into Jiomart, are Best Farms, Masti Oye, Kaffe, Enzo, etc, and also asked to stockpile products from local distributors and markets. 
  1. The essence of JioMart’s strategy is to solicit middle-class families via its perception of unbundling, and in the action to shift purchasing nature.
  1. Encourage less but more rapid purchases along with inviting discounts and coupons, also keeping items worth unharmed.           
  1. As per the strategy, it will maintain to expand the network in tier II and III cities across the nation.

 

   Information reference:

https://www.analyticssteps.com/blogs/reliance-jio-and-jiomart-marketing-strategy-swot-analysis-and-working-ecosystem

https://www.skyramtechnologies.com/blog/marketing-campaign-study-reliance-jio/

https://prezi.com/yg8b3tpgrto4/jio-pricing-strategy/

https://www.mbaskool.com/marketing-mix/services/17460-reliance-jio.html

by,
Humaira Kazi.


Comments

Post a Comment